The Franchise Whales Partners with The Senior’s Choice and Hallmark Homecare

SUNRISE, Fla. (Oct. 23, 2017) – The Franchise Whales—a franchise incubator that helps new, emerging and existing franchises strengthen various areas of their businesses—has partnered with The Senior’s Choice, a network of senior care providers, and its affiliate Hallmark Homecare, a nationwide network of care coordinators matching elderly clients with the right caregivers. Both franchises are based in California and interested in expanding their footprint.

Through this partnership, company executives will provide The Senior’s Choice and Hallmark Homecare with consulting services including development of public relations strategy and sales & marketing campaigns. The Franchise Whales will also be the exclusive franchise development arm for the company.

“The Senior’s Choice and Hallmark Homecare business models can easily be replicated and with tremendous success in markets all over the nation and globally,” The Franchise Whales’ president Scott Mortier said. “We look forward to increasing franchise opportunities in several markets.”

The Senior’s Choice is the world’s largest membership network of non-medical senior care providers. Each of its member businesses follows a strict process for recruiting, hiring, training and managing caregivers, ensuring the highest quality in the industry. Hallmark Homecare is a network of franchisees, known as care coordinators, catering to the home care client segment that prefers to directly hire their caregivers rather than engage an agency. Both companies desire to make a difference in the lives of people in their communities by providing first-class care to seniors that allows them to age comfortably and safely in their own homes. The Senior’s Choice has earned spots on various best home care rankings and Hallmark Homecare has been ranked as a Top New Franchise and as a Top Low Cost Franchise on the Franchise 500 list by Entrepreneur magazine.

“We’ve been successful franchising The Senior’s Choice and Hallmark Homecare, but we’re ready to take it to the next level,” said Steve Everhart, founder and president of both The Senior’s Choice and Hallmark Homecare. “Demand for home care services is growing at a rapid rate because of our aging population. More seniors want to remain as independent as possible, and that includes living in their own homes.”

Unlike a typical franchise development or brokerage company, The Franchise Whales often invests in its clients’ brands and are therefore 100 percent devoted to the franchise’s long-term success. Beyond leading franchise development efforts, the company provides support services such as strategic planning, marketing, management, legal services, architecture services, operations training, public relations and human resources. The company currently works with Gyroville, Froots, Tikiz Shaved Ice & Ice Cream, Dental Fix Rx, The Original Frameless Shower Doors and The Dentist’s Choice.

ABOUT THE FRANCHISE WHALES:

The Franchise Whales is a franchise incubator launched by David Lopez and Scott Mortier, who, combined, have more than 35 years’ experience in franchising. The company supports independent businesses interested in developing a franchise model, emerging franchisors who want to propel their business forward and established franchisors looking to strengthen their existing systems. Areas of expertise include strategic planning, operations, marketing, management, franchise development and training. The Franchise Whales is also open to investing in the right brands.

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