Dale Carnegie Training Accelerates U.S. Franchise Initiative to Reinvigorate North American Franchise System

HAUPPAUGE, NY – Dale Carnegie Training, the company that set the standard in transformative professional leadership training for individuals and organizations, announced today a strategic North American growth initiative. The strategy will launch the brand into a new era with an expanded presence in order to deliver its custom solutions grounded in target markets in the United States.

Founded on business magnate Dale Carnegie’s groundbreaking principles for achieving success through human relations both in work and in life, Dale Carnegie Training launches its new franchise strategy as it continues to change how professionals see themselves and the impact they have on the world.

“The Dale Carnegie name is synonymous with foundational business and leadership principles; we’ve earned that reputation by choosing dedicated franchisees for our system who choose to change attitudes, outlooks and lives every day,” said Jean-Louis Van Doorne, Chief Franchise Advocate at Dale Carnegie Training. “With our new franchise development strategy, we are working to ensure every market in North America is operating at its highest potential. Our goal is for our franchisees to help more people than ever before reach their potential with a curriculum built on 100 years of unlocking human nature.”

A core component of Dale Carnegie Training’s expansion strategy centers on the brand positioning existing profitable territories and operations for resale to qualified entrepreneurs committed to maintaining and growing a robust business based on established processes and systems.

As part of that resale strategy, Dale Carnegie Training plans to turn over and sell roughly a third of its current territories to new franchisees in the United States during the next five years.

“At the foundation of our services is the belief that every person possesses inherent greatness, which allows us to tackle the biggest human relations and communications challenges facing individuals, businesses and societies with impactful, transformation training,” said Van Doorne. “Our franchisees are an integral part of this mission, and as we select new entrepreneurs to join our system, they will become part of the reason we remain the leading business leadership training organization in the world.”

Through a diverse curriculum offering customized training for individuals or organizations, in-person or online, Dale Carnegie Training continues to adapt to the ever-changing needs and challenges of the modern business world with timeless insight and guidance based in the continuity of human nature.

Individuals and organizations return to Dale Carnegie Training because its impact is long lasting. Franchisees are able to leverage curriculum and training tools that target successful behavioral and emotional connections that result in lasting transformation. By changing people, Dale Carnegie Training believes therein lies the power to change corporations and communities.

With more than 250 offices in 49 states domestically and more than 90 countries internationally, Dale Carnegie Training is targeting markets for resale in Riverside and San Bernardino; Elmwood Park, NJ; Cape Coral/Fort Meyers, FL; Los Angeles; Evansville, IN; Rio Grande Valley, Texas; Atlanta; Wichita, KS; and Madison, WI.

Ideal Dale Carnegie Training franchisees have experience owning a business and are familiar with internal systems and processes, as well as leading and building teams that drive sales. Individuals ideally have experience owning and operating complementary business in industries such as consulting, HR, recruitment, staffing and technical training. Dale Carnegie Training requires a franchisee have a minimum net worth of $500,000, and at least $150,000 in liquid capital depending on the size and location of the territory. The average start-up cost to open a Dale Carnegie business varies depending on individual revenue targets of a territory, but it is on average 20 percent lower than the average investment for businesses in the industry.

About Dale Carnegie Training

Dale Carnegie Training is founded on the transformational principles of Dale Carnegie, the father of professional development and the workplace development industry. Since the publication of the landmark How to Win Friends and Influence People more than 100 years ago, Dale Carnegie has been synonymous with leadership excellence, and today offers flexible training both in-person and online across geographically dispersed environments. Dale Carnegie Training franchisees enjoy a culture of support and a legacy of excellence, leveraging a vigorous corporate support and training infrastructure designed to effectively launch sales for new franchisees during their first 24 months. By focusing on the human nature of business, Dale Carnegie Training provides a timeless insight into communication and leadership tools that change individuals, businesses, communities and the world.

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