PJ’s Coffee of New Orleans Unveils Rebranded Look

New Orleans, LA. – PJ’s Coffee of New Orleans, a New Orleans-based coffeehouse that demonstrates better beans, superior roasting techniques, and pure passion for the art of coffee-making matter, is unveiling its rebranded look. After releasing a newly designed logo in late 2017, PJ’s Coffee is continuing rebranding efforts across the system to give guests an elevated experience.

The new interior design will be rolled out to all new PJ’s Coffee locations along with its more than 90 existing national and international locations. While still capturing the classic New Orleans style the brand is known for, the brighter and more modern look is designed to promote a hospitable experience for all guests. Each location will feature a neutral color pallet, a traditional coffered ceiling over the service are as well as a modern, exposed ceiling in the dining area. A robust lighting package provides an array of different fixture styles enhancing the overall environment. Additionally, there will be various seating styles ranging from high top tables, barstools, banquets with community tables, tufted leather couches, plush chairs and ottomans. The updated look is to encourage guests to spend more time enjoying coffee while elevating the overall experience and will promote consistency across the brand allowing guests to feel at home no matter which PJ’s Coffee they choose to visit.

“The rebrand is vital towards our efforts of amplified growth and the new ubiquitous design will help fuel our domestic and international expansion,” said PJ’s Coffee Franchise Development Director, Ryan Stansbury. “We want to appeal to a broad demographic and offer everyone a comfortable place to relax, socialize, study or have a small business meeting while at PJ’s. The new design is aimed to create a superior ambiance to align with the superior products we offer guests.”

PJ’s Coffee serves a wide variety of iced, frozen, hot, cold brew, and nitro-infused coffees using only the top one percent of Arabica beans, as well as organic tea and fresh breakfast pastries. The brand’s famous iced coffees are brewed daily using a special cold-drip process that protects the flavor and strength of the beans, while producing a coffee that is two thirds less acidic - a process pioneered by PJ’s Coffee founder, Phyllis Jordan.

“PJ’s Coffee is celebrating its 40th year as an established brand, so we wanted to update our look and give our guests an overall exceptional experience that is aligned with current consumer trends,” said Stansbury. “We believe that by creating a physical change, it will lead to a positive emotional change—not just with customers, but also with our franchisees, managers and baristas.”

To become a part of the ever-growing $100 Billion a year global industry, a prospective franchisee can expect a total investment range between $178,900 - $373,000 for non-traditional franchise units, and $190,900 - $566,000 for traditional units. The operating model and menu is adaptable to any environment with different options including kiosks and free-standing locations with a drive-thru, ranging from a few hundred square feet up to 2200 square feet. PJ’s Coffee offers a proven franchise structure with strategic corporate support.

About PJ’s Coffee

PJ’s Coffee of New Orleans was founded in 1978 by Phyllis Jordan, a pioneer in the coffee industry. The coffeehouse was acquired by Ballard Brands in 2008 which was spearheaded by brothers Paul, Scott and Steve Ballard. The New Orleans-based coffeehouse demonstrates that better beans, superior roasting techniques, and pure passion for the art of coffee-making matter. The brand serves a wide variety of hot, iced and frozen coffee beverages using only the top one percent of Arabica beans, as well as organic tea and fresh breakfast pastries. As the company approaches its 40th year as an established brand, it continues to remain an authentic coffeehouse with a New Orleans spirit. PJ’s Coffee has more than 90 locations open and operating nationally and internationally.

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