Tough Mudder Bootcamp Flexes Franchising Growth With Las Vegas Opening and Nevada Expansion

LAS VEGAS – Tough Mudder Bootcamp, active lifestyle and media brand, continues to tackle obstacles through teamwork with its second franchise location opening in Las Vegas on Saturday, Aug. 11, offering the brand’s signature high-intensity team training fitness courses.

Locally owned and operated by franchisee Alona Burns, Tough Mudder Bootcamp of Las Vegas is based on the Tough Mudder mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun. The bootcamp gym is located at 6311 N. Decatur Blvd., and is open Monday to Friday 5 a.m. to 8 p.m. and Saturday to Sunday 8 a.m. to 12 p.m.

“I’m the perfect example that Tough Mudder Bootcamp is for everybody. I never participated in obstacle races before, but when I saw the tremendous energy and passion of the those involved, I was blown away and knew it would be incredible to work at a place surrounded by people who are always going outside of their comfort zones,” said Burns. “For me, Tough Mudder Bootcamp is the type of lifestyle business that makes it a joy to go to work every day, and opening my own bootcamp location is an incredible opportunity to bring accessible, high-impact fitness training to people of all skill levels in Las Vegas.”

With Tough Mudder Bootcamp of Las Vegas open and actively accepting registrations for classes, an opening celebration is planned for Sept. 15 with more details on the event soon to come.

An experienced business owner, Burns emigrated from Russia in 2000 to the United States to pursue the promise of opportunity and a better life. Several years later, she moved to Las Vegas and started an air-conditioning company that quickly became one of the largest service firms serving southern Nevada. After selling the company, she began investigating new investment opportunities and was drawn to Tough Mudder Bootcamp because of the passionate community and strong return on investment.

“I considered a variety of franchise opportunities, but when I was introduced to Tough Mudder Bootcamp, I had butterflies, and I knew it was what I wanted to do,” added Burns. “In my opinion, I’m the perfect example of the American Dream – I came to the United States with no relatives, no one but myself and $3,000, and worked minimum wage jobs so I could eventually build my own business. Now, with Tough Mudder Bootcamp I’m helping people of all fitness levels and backgrounds hold themselves accountable to accomplish their dreams too.”

Tough Mudder Bootcamp of Las Vegas focuses on team training and community as it increases accountability and enjoyment. Each Bootcamp class acts as a “community center” to motivate members to achieve their fitness goals through realistic benchmarks and Tough Mudder events.

As part of a special opening promotion, the new Las Vegas location is offering local residents the opportunity to enroll in its monthly unlimited membership program starting July 23 through the location’s grand opening event on September 15. Through this special promotion, new members will be offered a lifetime discounted monthly membership rate of $100, compared to the standard $160 monthly membership rate.

Tough Mudder Bootcamp’s 45-minute HIIT classes are less than $10 per class with an unlimited membership and delivers a full-body workout that is fun, customizable – to challenge all fitness levels – and highly motivating and social. Classes are team-based and designed around four pillars: Strength, Power, Agility and Endurance. Tough Mudder Bootcamps leverage Tough Mudder’s proprietary technology platform to deliver highly effective, enjoyable and safe workouts. All classes are drop-in ready; single classes are $20 each and membership packages range from $56-160 per month.

The opening in Las Vegas is part of the internationally acclaimed brand’s strategic franchise expansion initiative, with more than 30 units sold in the U.S. and nearly 15 in the pipeline.

“Alona is the ideal candidate to introduce Tough Mudder to Las Vegas, and her opening is just the beginning of our franchising initiative, which will bring our bootcamp concept to individuals of all fitness levels in more markets than every before, from Tough Mudder enthusiasts to people who are interested in drop-in ready classes,” said Dan Henry, director of franchise sales for Tough Mudder Bootcamp Franchising. “With each new location opening, we’re dedicated to finding franchisees like Alona –entrepreneurs who understand our brand, and have the experience and energy to introduce our unique team-based workouts to motivate a new wave of fitness enthusiasts.”

As locations open in markets across the county, owners will be able to tap into an enthusiastic fan base, which includes more than 3 million participants who have competed in obstacle course races across the country. New franchisees will be able to access this motivated tribe even as they build their customer base with the new devotees in their markets.

In addition to the opening in Las Vegas and agreements in place for new locations this year and next, Tough Mudder Bootcamp has prioritized several key U.S. markets for further expansion. Initially, these include Atlanta, Dallas/Fort Worth, Charlotte and Phoenix.

As the fitness boot camp concept continues to rapidly expand through franchising, Tough Mudder Bootcamp is actively seeking qualified franchisees passionate about fitness and entrepreneurship to join its system and bring the Tough Mudder Bootcamp’s tribe-building mentality to their local communities. In order to be eligible to open a franchise, candidates should have a strong understanding of the Tough Mudder brand and must have at least $120,000 in liquid capital and net worth of $400,000.

The overall investment to open a Tough Mudder Bootcamp franchise location ranges from $297,000 to $521,350, which is fairly low in the fitness sector of franchising and offers excellent ROI on the initial investment. A small footprint (2,000 to 3,000 sq. ft.), each bootcamp class acts as a “community center” to motivate members to achieve his or her fitness goals through realistic benchmarks.

Backed with unprecedented brand awareness and unparalleled support from the starting line, including planning, opening, ongoing marketing and employee training, Tough Mudder Bootcamp has more than 2,000 franchise territory opportunities available across all 50 states as well as territories internationally.

About Tough Mudder Bootcamp

Tough Mudder Bootcamp is the new brand expansion into the fitness studio sector by Tough Mudder, Inc., the leading sports, active lifestyle and media brand. Established in 2016, Tough Mudder Bootcamp is a 45-minute HIIT class that delivers a teamwork-oriented, full-body workout that is fun, customizable – to challenge all fitness levels – and highly motivating and social. Based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun, Tough Mudder Bootcamp focuses on team training and community.

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