Tough Mudder Bootcamp Shakes up Houston Fitness Scene with First Gym Location

HOUSTON – Tough Mudder Bootcamp continues to tackle obstacles through teamwork with its third franchise location opening in Houston on January 12, offering the brand’s signature high-intensity team training fitness courses for the first time in Texas.

Locally owned and operated by franchisee Jason Stanley alongside general manager Leslie Moritz, Tough Mudder Bootcamp Houston is based on the Tough Mudder mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun. The bootcamp gym is located at 1901 Taylor St. in Houston.

“After completing my first Tough Mudder race, I realized how much I enjoyed the impact of doing something I didn’t think I was capable of doing and I want other people to experience that same feeling,” said Stanley. “The best part of Tough Mudder Bootcamp is the community it builds for participants. I want to help people in Houston find their tribe, challenge themselves and be motivated to tackle any obstacle through teamwork.”

Stanley, a dedicated member of the Tough Mudder tribe after competing in dozens of Tough Mudder events, jumped at the chance to open Houston’s first Tough Mudder Bootcamp, and convinced his long-time trainer Moritz to take part in the new studio as well. Moritz will manage the bootcamp, leveraging her 20-plus years of experience in fitness and group exercise.

As Tough Mudder Bootcamp is now actively accepting registrations for classes, a grand opening celebration is planned for January, with more details to come.

Tough Mudder Bootcamp Houston focuses on team training and community as it increases accountability and enjoyment. Each bootcamp class acts as a “community center” to motivate members to achieve their fitness goals through realistic benchmarks and Tough Mudder events.

Tough Mudder Bootcamp’s 45-minute HIIT classes are less than $10 a class with an unlimited membership and delivers a full-body workout that is fun, customizable – to challenge all fitness levels – and highly motivating and social. Classes are team-based and designed around four pillars: Strength, Power, Agility and Endurance. Tough Mudder Bootcamps leverage Tough Mudder’s proprietary technology platform to deliver highly effective, enjoyable and safe workouts. All classes are drop-in ready; single classes are $20 each and membership packages range from $56-160 per month.

The opening in Houston is part of the internationally acclaimed brand’s strategic franchise expansion initiative, with more than 30 units sold in the U.S. and nearly 15 more in the pipeline.

“This opening represents just the beginning of our franchising initiative, which will bring our bootcamp concept to individuals across all fitness levels, from Tough Mudder enthusiasts to people who are interested in drop-in ready classes, and Jason is the perfect candidate to introduce Tough Mudder Bootcamp into Houston,” said Dan Henry, director of franchise sales for Tough Mudder Bootcamp Franchising. “With each new location opening, we’re dedicated to finding teams like Jason and Leslie – dedicated entrepreneurs and fitness professionals who understand and are passionate about our brand, and have the experience and energy to introduce our unique team-based workouts to motivate and inspire a new wave of fitness enthusiasts of all skill levels.”

In addition to the opening in Houston and agreements in place for new locations this year and next, Tough Mudder Bootcamp has prioritized several key U.S. markets for further expansion, including Atlanta, Dallas/Fort Worth, Nashville and Phoenix.

Locations opening in each market will be able to tap into an enthusiastic fan base, which includes more than 3 million participants who have competed in obstacle course races across the country. New franchisees will be able to access a motivated tribe even as they build their customer base with new devotees.

As the fitness boot camp concept continues to rapidly expand into key markets across the United States and abroad, Tough Mudder Bootcamp is actively seeking qualified franchisees passionate about fitness and entrepreneurship to join its system and bring the Tough Mudder Bootcamp’s tribe-building mentality to their local communities. In order to be eligible to open a franchise, candidates should have a strong understanding of the Tough Mudder brand and must have at least $120,000 in liquid capital and net worth of $400,000.

The overall investment to open a Tough Mudder Bootcamp franchise location ranges from $297,000 to $521,350, which is fairly low in the fitness sector of franchising and offers excellent ROI on the initial investment. A small footprint (2,000 to 3,000 sq. ft.), each bootcamp class acts as a “community center” to motivate members to achieve his or her fitness goals through realistic benchmarks.

Backed with unprecedented brand awareness and unparalleled support from the starting line, including planning, opening, ongoing marketing and employee training, Tough Mudder Bootcamp has more than 2,000 franchise territory opportunities available across all 50 states as well as territories internationally.

About Tough Mudder Bootcamp

Tough Mudder Bootcamp is the new brand expansion into the fitness studio sector by Tough Mudder, Inc., the leading sports, active lifestyle and media brand. Established in 2016, Tough Mudder Bootcamp is a 45-minute HIIT class that delivers a teamwork-oriented, full-body workout that is fun, customizable – to challenge all fitness levels – and highly motivating and social. Based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun, Tough Mudder Bootcamp focuses on team training and community.

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