New Year, New Name, Same Brunch: Ncounter Rebrands as Daily Jam

PHOENIX – In 2019, Daily Jam, formerly NCounter, has big things in store for its fans, including a major name change and a freshly launched franchising initiative that will bring its contemporary twist on the brunch experience to more cities in the United States.

Now Daily Jam, the fast-casual brunch concept’s rebrand marks a pivotal milestone as it begins franchising its fresh take on breakfast and lunch dining. As an aspect of the concept’s long-term expansion strategy, the rebranding initiative introduces the new name while maintaining its modern aesthetic and energetic brunch atmosphere that customers have come to love and expect.

“The Daily Jam rebrand is a crucial component of the plan to bring our gourmet brunch experience to more customers,” said Berekk Blackwell, President of Daily Jam. “We’re simplifying the brand experience and embracing our reputation as the go-to brunch spot for students, families, professionals and social groups with a vibrant, high-energy atmosphere.”

Known for unique classics like the Pear Omelet, PB&J smoothie and Red Velvet Waffles, Daily Jam offers convenience with an upbeat ambiance and gourmet breakfast and brunch offerings, including a coffee bar, signature Bloody Marys and breakfast cocktails, bakery options, breakfast eats from omelets to benedicts to award-winning waffles, and soups, salads and sandwiches for lunch.

The first location opened in 2011 in Tempe, Arizona, where college students far and wide revered it as the best breakfast in town. The thriving concept has since opened two more locations in Phoenix, with a growing demand to open additional locations in the Valley region as well as in new markets. Demonstrating its commitment to the Valley, Daily Jam uses locally sourced ingredients and coffee on its menu as often as possible to help grow the local economy and reduce its carbon footprint.

Building off its great success in Arizona, Daily Jam is targeting to enter new markets in 2019, including Las Vegas, Denver and Dallas. The brand is now seeking qualified franchise prospects who are interested in growing the booming brunch business.

About Daily Jam

Previously known as NCounter, the first Daily Jam location opened in 2011 in Tempe, Arizona. A fast-casual concept that’s energy and focus is on freshly served breakfast, brunch and lunch favorites, Daily Jam is the beloved neighborhood spot for breakfast items including a variety of omelets, waffles, pancakes and French toast, lunch items, hot and cold sandwiches, and soups and salads. Additionally, Daily Jam serves specialty coffees and, of course, brunch cocktails and beer. Daily Jam is a gathering place for families, friends and coworkers to connect over traditional brunch items that have been transformed through ingredients, sauces and spices.

All Franchise News »

Popular Industries

Find a Franchise