Vitality Bowls Strengthens Executive Leadership with New Chief Operating Officer

DANVILLE, Calif. – Vitality Bowls, the leading superfood café, announced today the appointment of Dave Malinowski as Chief Operating Officer.

“Dave is the perfect fit for the Vitality Bowls team,” said Tara Gilad, co-founder of Vitality Bowls. “He joins us with an expansive amount of operations knowledge and a strong background building brands in the restaurant industry that will allow us to continue to provide exceptional support to our existing franchisees, and to further grow Vitality Bowls’ presence across the country.”

As Vitality Bowls’ new COO, Malinowski is responsible for the national strategic and operational leadership supporting franchisee sales and operations, as well as furthering the franchise opportunity for the brand as a whole.

Prior to joining Vitality Bowls, Malinowski spent years in the restaurant industry, most recently serving in various operations roles for Swallow Restaurant Group and Liquiteria in New York, where he supported building systems and cultures across both brands.

As Malinowski steps into his role as COO, he brings impressive goals of helping Vitality Bowls become one of the top franchise brands in the country by providing strong support to franchisees and creating new systems to increase back office efficiency.

Malinowski joins Vitality Bowls amid a dynamic growth phase for the brand. Since launching in 2011, the concept has ignited significant growth, with more than 100 cafes now open or in development across the country.

About Vitality Bowls

Roy and Tara Gilad, a pair of successful business owners, founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept as a result of discovering their daughter’s severe food allergies and wanting to find safe, healthy food alternatives. Since franchising began in 2014, the brand has seen significant growth with more than 100 cafes open or in development. In 2018, Vitality Bowls was named to Franchise Times’ Top 200+ List recognizing the 500 largest franchises in the industry, as well as Inc. Magazine’s 500|5000 list for the nation’s fastest growing private companies. Also named to Restaurant Business’s Future 50 List of the fastest growing innovative brands, Vitality Bowls aims to redefine the fast casual healthy food restaurant field at its locations across the country.

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