CHINO HILLS, Calif. – The Camp Transformation Center, a national brand featuring fitness centers that focus on inspiring powerful physical and emotional transformations, announced today that it has hired Terri Bornhauser as its new franchise sales and development manager.
Bornhauser will play an integral role in growing The Camp’s franchise footprint in the upcoming years through strategic franchise sales initiatives involving direct sales and marketing efforts.
“We are thrilled to welcome Terri to The Camp family. Her proven passion for growing brands through integrated efforts makes her the perfect fit as we continue to expand nationally,” said Alejandra Font, co-founder of The Camp Transformation Center. “Her impressive background in franchising makes her a strong asset to our team.”
Bornhauser brings extensive franchising experience to the Southern California-based fitness franchise. Prior to joining The Camp, she worked in franchise sales for a national restaurant franchise. Notably, she has been a Certified Franchise Executive (CFE) for several years. It was through this pivotal role that she learned to effectively generate franchise leads and close multi-unit deals, a skill set she will bring to The Camp as it grows its franchise footprint.
“The Camp is growing at an astonishing rate, making this the perfect time to join the corporate team,” said Bornhauser. “The concept is taking the fitness industry by storm, and I’m eager to make an impact and take an active role in bringing The Camp to new markets and transform more lives across the nation.”
The Camp blends a positive group training setting with dynamic interval workouts, nutrition and supplement plans and highly qualified trainers. Franchisees drive membership through seven annual challenges. Successful challengers most often endear themselves to The Camp and become long-term members.
About The Camp Transformation Center
Founded in 2010, The Camp Transformation Center has over 100 locations open or in development across 13 states and Mexico. Each gym employs the company’s signature Challenge, a six-week initial entry point for members, which aims to be a transformative moment in the lives of those who join and a launching pad for long-term membership. The Camp Transformation Center is known for its enthusiastic staff members; a clean environment, an open, spacious, and colorful design; nutrition and supplement plans; and fitness training that is motivating and affordable.