Vitality Bowls Looks to Satisfy Chattanooga’s Hunger for Superfoods

CHATTANOOGA, Tenn. – Vitality Bowls, known as America’s number one superfood café, has signed an agreement with local entrepreneur Ben Shaw to open the first café in Tennessee. Following this opening, Shaw is planning to open multiple locations in the Chattanooga area.

“I’m eager to introduce Tennessee to all that Vitality Bowls has to offer,” said Shaw, a seasoned business executive with experience in operations and team management. “Customers can be assured that anything they order from our menu will always be made with care and with the finest, quality ingredients. I look forward to providing Chattanooga residents with food they can feel confident about.”

Originating in Northern California, the last nine years have solidified Vitality Bowls’ status as a pioneer in the industry – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. Vitality Bowls offers an antioxidant-rich menu, with breakfast, lunch and dinner items made to order for each customer. All açaí bowls and smoothies are prepared without any ingredient fillers like ice, frozen yogurt, or artificial preservatives, providing the purest taste possible.

The menu features the widest variety of unique superfoods, including graviola, acerola, organic mangosteen, organic camu camu, organic spirulina, organic aronia, organic moringa, organic maca, bee pollen and more.

Guests can choose from a variety of delectable options, such as the Green Bowl (with graviola, organic spirulina and organic hemp seeds), the Dragon Bowl (featuring pitaya, coconut milk and bananas) and their signature Vitality Bowl (with organic açaí, strawberries and honey). Plus, fresh juices, smoothies, soups, panini and salads are available in each café.

“Ben is exactly the right entrepreneur to grow the brand in Chattanooga,” said Tara Gilad, co-founder of Vitality Bowls. “His business intellect is outstanding. We are eager to see Ben fill the demand for a healthy fast casual café in Chattanooga.”

There are currently more than 135 Vitality Bowls locations open or in development across the United States.

About Vitality Bowls

Roy and Tara Gilad founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept as a result of discovering their daughter’s severe food allergies and wanting to find safe, healthy food alternatives. Since franchising began in 2014, the brand has grown to more than 135 cafés open and in development. In 2018, Vitality Bowls was named to Franchise Times 200+ list, Inc. Magazine’s 500/5000 list and Restaurant Business’s Future 50 list. In 2019, Vitality Bowls was ranked #15 and #62 on Entrepreneur’s Top Food Franchise in Miscellaneous Quick-Service Restaurants and Top New Franchises lists, respectively. The brand also received the Best Franchise to Buy — New Ethnic Eats Category 2019 Zor Award and was listed in the Top 200+ List for franchises based on global systemwide sales by Franchise Times.

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