Tough Mudder Bootcamp Strengthens Momentum Behind Franchise Growth

DENVER – “Tougher Together” is a credo that extends beyond the four walls of the Tough Mudder Bootcamp studios, it’s also powering brand expansion.

The partner-based HIIT and functional fitness workout, which is aligned with the wildly popular global Tough Mudder event series, created a surge of momentum in the concluding weeks of 2019. Together, the brand and its talented pool of franchise partners have set the stage for a formidable growth timeframe in 2020.

“The time is now to become part of the Tough Mudder Bootcamp movement. We have the wind at our backs,” said Dan Henry, Vice President of Sales and Operations for Tough Mudder Bootcamp. “Two and half years into franchising, we’ve reached a pivotal point for our brand and we couldn’t be more excited about what lies ahead.”

Tough Mudder Bootcamp has a strong pipeline of deals that will soon be announced, providing the brand a path towards making significant headway into the new markets in strategic territories. In addition, the brand has multiple locations scheduled to open in the first half of 2020, including studios in prime U.S. markets – Oakland, Twin Cities and Charlotte.

Sparking franchise investor interest has been the brand’s Area Representative program. Launched at the end of 2019, the Area Representative program has been uniquely designed to give high-level investors and strategic partners the chance to invest in a revenue-sharing model with Tough Mudder Bootcamp. Area Reps develop and support a territory by opening studios, selling new locations to new franchisees and supporting the growth of Tough Mudder Bootcamp throughout their local market.

“When you consider the market share and scalability prospects for future and existing entrepreneurs who invest in and operate Tough Mudder Bootcamp, the franchise opportunity stands alone in the health and fitness category of franchising,” added Valerie Seid, Chief Marketing Officer for Tough Mudder Bootcamp and the architect of an expanded franchisee support platform that is now being implemented systemwide. “Not to mention the benefits franchise investors obtain through leveraging global brand equity and earning potential with one of the largest health and fitness brands on the planet.”

The dynamic Area Rep growth platform is enhancing the brand’s development pipeline, which today includes more than 40 locations planned for the future.

Each of the first seven Tough Mudder Bootcamp studios operating today opened to massive fanfare. Memberships have filled with new and longtime devoted Tough Mudder brand advocates, immersing themselves in the Tough Mudder lifestyle, as well as others experiencing the concept for the first time. Plus, Tough Mudder Bootcamp meets today’s consumer demand for boutique studio fitness experiences that offer charismatic trainers, supportive member communities and highly effective workout regimens. New franchisees opening studios in every market instantly tap into an enthusiastic customer base, which includes nearly 5 million participants who have competed in Tough Mudder obstacle course races.

In addition to the agreements in place to open new locations this year and next, Tough Mudder Bootcamp has prioritized several key U.S. markets for further expansion. These include Atlanta, Austin, Dallas, Denver, New Jersey, New York, Phoenix, Portland, Raleigh and Sacramento. There are more than 2,000 franchise territories available across the United States.

Built upon the same core values of teamwork, camaraderie and personal accomplishment as the Tough Mudder endurance events, the beloved brand’s HIIT bootcamp concept aims to create an approachable environment for individuals to reach personal accomplishments by tackling the challenging workout in partner teams, groups or as a full class. Using Tough Mudder Bootcamp’s proprietary technology platform, the 45-minute workouts change regularly.

About Tough Mudder Bootcamp

Tough Mudder Bootcamp LLC was established in 2016 after Tough Mudder saw an opportunity to create a more social and functional fitness concept that allowed people to train together.

Today, Tough Mudder Bootcamp’s partner-based workout draws from the same principles rooted in the Tough Mudder events, fostering a sense of community as class participants work together to accomplish their goals during a 45-minute HIIT-based regimen. The classes leverage a variety of equipment, including dumbbells, kettlebells, sandbags, bodyweight training, sprint turfs, weight plates, assault bikes, rowers and an impressive monkey bar rig that expands the possibilities for a wide range of challenges within the space. There are currently seven Tough Mudder Bootcamp studios open across the United States.

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