Tough Mudder Bootcamp to HIIT California with New Fitness Studio

OAKLAND, Calif. – Tough Mudder Bootcamp, started by the Tough Mudder active lifestyle and media brand, announced today that its first California studio is slated for Oakland’s Uptown neighborhood. The new gym is scheduled to open in early spring at The Broadway, a large-scale residential and retail destination widely considered to be the premier new development in Oakland. With a methodology developed from a combination of tested functional fitness methods and real-world experience, the trademark fitness concept offers partner-based high-intensity interval training (HIIT). Tough Mudder Bootcamp fosters a sense of community as participants work together to accomplish their goals during a 45-minute session.

Local couple Greg Sharp and Laura Llovet are the entrepreneurial duo behind bringing the brand to Northern California. They will carry on the fitness concept’s core values of teamwork, camaraderie and personal accomplishment with an approachable environment for individuals to tackle the challenging workout in partner teams, groups or as a full class.

“We are true believers that the best way to be motivated in a fitness environment is to do it with others taking aim at the same challenge,” said Sharp, who with Llovet plans to open two additional East Bay studios during the next few years. “Our members will always have someone by their side encouraging them throughout each class at every station. As a result, we become a tribe that can get through any obstacle through teamwork.”

Leading up to the opening, Tough Mudder Bootcamp Oakland Uptown is offering Founder’s Memberships for a limited time, starting at $99 per month. Additionally, Tough Mudder Bootcamp Oakland Uptown is inviting the community to experience classes for free by signing up for Saturday Bootcamps in the Park (at nearby Lakeside Park) via Eventbrite. Tough Mudder Bootcamp Oakland Uptown will also host a grand opening celebration in early spring. More details on the opening event are to be announced soon.

“For me, Tough Mudder Bootcamp is the type of brand that creates a community and changes lifestyles,” added Llovet. “By helping people on their fitness journey achieve their goals, it’s a joy to go to work every day.”

The power couple, Sharp and Llovet, collectively bring deep backgrounds in both fitness and business to their Tough Mudder Bootcamp franchise. True thrill-seekers, Sharp and Llovet ride motorcycles, compete in adventure races and can be found climbing the obstacles at Tough Mudder events. Sharp, a camera engineer, brings a strong entrepreneurial mentality to the business, and Llovet is a savvy marketing manager well-versed in lead generation and copywriting. With their combined abilities, Llovet and Sharp are ready to bring a fitness experience like no other to the Oakland community.

They will offer bootcamp classes that create “tribes” to motivate members to achieve their fitness goals through realistic benchmarks. The classes leverage a variety of equipment, including dumbbells, kettlebells, sandbags, bodyweight training, turf, weight plates, assault bikes, rowers and an impressive monkey bar rig that expands the possibilities for a wide range of challenges within the space. Tough Mudder Bootcamp workouts integrate technology to deliver a seamless fitness experience, including TV screens to show exercise demonstrations, timers to maximize the class time for both members and coaches and MyZone integration for heart rate monitoring.

“Laura and Greg are the perfect people to introduce Tough Mudder Bootcamp to Oakland,” said Dan Henry, Vice President of Franchise Sales and Operations for Tough Mudder Bootcamp Franchising. “With each new location opening, we’re dedicated to finding franchisees like Laura and Greg – committed entrepreneurs who understand and are passionate about our brand. They have the experience and energy to introduce our unique team-based workouts to motivate and inspire a new wave of fitness enthusiasts of all skill levels in Oakland.”

About Tough Mudder Bootcamp

Tough Mudder Bootcamp is the new brand expansion into the fitness studio sector by Tough Mudder, Inc., the leading sports, active lifestyle and media brand. Established in 2016, Tough Mudder Bootcamp is a 45-minute HIIT class that delivers a full-body workout that is fun, customizable – to challenge all fitness levels – and highly motivating and social. Based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun, Tough Mudder Bootcamp focuses on interval training and community.

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