BODYBAR Pilates Signs Agreement to Help Keller Find its Balance

KELLER, Texas. – BODYBAR Pilates (BODYBAR), known for its use of core Pilates principals with a modern twist, announced today that it has signed an agreement to raise the bar in Keller with a new studio opening at 1400 Keller Parkway just east of Keller Town Center.

The Reformer Pilates studio concept that has become a health and wellness hit in the Dallas – Fort Worth area is now elongating that enthusiasm into Keller. Blending its focus on strength, toning and modern movement with a warm, welcoming, spa-like environment, BODYBAR Pilates creates an unmatched Pilates experience centered on fostering a destination where a community of members can come together daily to maintain sound mind, body and spirit.

“After our son was born, Cory and I were looking for an opportunity to open our own business and find financial independence,” said Nikki White, co-owner of BODYBAR Pilates alongside her husband Cory. “But we wanted to find an opportunity that allowed us to be part of an industry and movement that we were genuinely passionate about. We’re confident that we’ve found that in BODYBAR Pilates.”

Prior to going into business ownership with BODYBAR Pilates, Nikki worked as a fashion buyer for various catalog and retail companies. When their son was born, she took a break from work to focus on their family and is now in the process of receiving her classical Pilates teaching certification. Cory spent two decades as a business development manager under prominent Texan, T Boone Pickens, and as a surgical account manager. During that time, he was also a certified personal trainer, working for various big box gyms and boutique fitness brands. With their combined work experience and passion for fitness, the couple looks forward to offering a new workout experience for their neighbors in Keller.

“Having been active members of the local fitness community, Nikki and I recognized the need for a concept like BODYBAR Pilates,” Cory added. “With a Pilates Reformer, you’re getting an extremely unique, full-body workout that you cannot get at home. Plus, with BODYBAR’s tight-knit community and diverse fitness classes, BODYBAR Pilates members leave each class feeling confident in themselves and eager to return to another BODYBAR session.”

The new BODYBAR Pilates location will be the fifth in Texas. Using core Pilates principals, each 40 to 50-minute BODYBAR Pilates class is designed to provide a full-body workout that is high-intensity, low-impact and perfect for increasing flexibility, muscle strength, posture and boosting overall health. Whether a member is a 70-year-old wellness guru or a 25-year-old who is just getting started, the BODYBAR workout can be customized to meet everyone’s personal fitness goals.

“At BODYBAR, we’ve worked to build a fitness concept that values community at its core and our franchisees play a pivotal role in fostering that community,” said Matt McCollum, CEO of BODYBAR Pilates. “Nikki and Cory have the passion, mindset and drive to ignite the “Transform Your Body, Transform Your Life” movement in Keller and we look forward to growing with them in Tarrant county.”

From single-use equipment that is disinfected between each workout, to appropriate spacing of the reformers and ample time between classes, BODYBAR’s steadfast commitment to the safety of its members and employees remains top priority. Furthermore, it recently launched its virtual platform, BODYBAR Live. Those who do not currently feel comfortable stepping into the studio can book live streams on the platform or access pre-recorded classes on-demand. With the virtual class option and strategic number of reformers in-studio, BODYBAR franchise owners can maximize revenue and hold a competitive advantage over others in the Reformer Pilates space.

Halfway through the year, BODYBAR remains on target toward its goal of signing 25 agreements and 50 units before the end of 2020. Key expansion territories across the United States include Austin, Houston and San Antonio in Texas as well as Kansas City, Oklahoma City, Phoenix, Tampa Bay and Salt Lake City.

About BODYBAR Pilates

Founded in 2012, BODYBAR Pilates offers a modern take on Reformer Pilates in an environment that is conducive to building communities filled with members who love, respect, encourage and motivate one another to be strong, healthy and happy human beings. Referred to as “Your favorite happy hour” workout, BODYBAR’s 40 to 50-minute classes can be customized to any fitness level. With three studios open in the Dallas-Fort Worth area and four more openings planned before the end of 2020, BODYBAR Pilates is continuing to expand its presence nationwide through franchising.

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