Rising Demand Shows Outsourcing is Next Big Wave in Franchise Sales

Rising Demand Shows Outsourcing is Next Big Wave in Franchise Sales

RainTree Expands Support Team to Serve Growing Roster of Franchisors

DENVER – The same question burns in the back of every franchisor’s mind daily: How can we increase quality franchise leads? It’s the topic of multiple meetings per day, roundtables at the industry conventions and countless blogs from “experts” claiming to have the magic bullet.

Many of the fastest-growing franchisors are looking to outsourced teams to boost qualified leads and handle lead management. RainTree, an expert team of outsourced franchise professionals that helps emerging, mid-size and mature brands increase unit count with a comprehensive set of services, is experiencing this industry shift firsthand.

Building on its diverse portfolio of franchise clients, RainTree has recently signed Totally Nutz, Kono Pizza, Pink Taxi, British Swim School and Screenmobile. In addition to the newest clients on the roster, RainTree also provides services to thriving franchise companies including Teriyaki Madness, Window Genie, The Lash Lounge, Wag N’ Wash, Maui Wowi and HUMAN Healthy Vending. To support the continuously increasing demand for services, RainTree has recently nearly double its staff by bringing on five highly-qualified professionals in the lead generation, lead management, and sales.

Between the high costs of hiring an experienced sales team, expenses associated with marketing tactics to generate leads, utilizing the top lead management tools, and the opportunity costs of mishandling a qualified lead, franchisors are finding outsourced sales to be more cost efficient than handling in-house. Additionally, leaving recruitment to a team of specialists who understand where to spend limited budgets to achieve the highest return on investments allows franchisors to spend time focusing on the support and operations of their current franchisees.

“Several great new brands are signing on with us and reaping the benefits of the processes, systems and experience that make RainTree different from anyone else in the industry,” said RainTree Chairman Michael Haith. “The incredible growth in demand has led us to a point where we, unfortunately, can only consider a fraction of the companies that want to work with us at this time.”

For emerging brands, outsourcing franchise sales provides an opportunity to grow the franchise system with use of an experienced team, versus allowing the growth of the brand to rest entirely on one high-level development position. For mid-size and mature brands, transitioning franchise sales to an outsourced team often provides a fresh perspective.

RainTree offers a one-stop-shop of services utilizing the latest methods of franchise sales that allows founders and CEOs to focus on being a high-quality franchisor, while remaining fully in charge of operations decisions for the brand. Each agreement is customized for the client and includes packages with the industry’s leading vendors.

About RainTree

RainTree is a team of outsourced franchise sales professionals to help emerging, mid-size and mature brands increase unit count with a comprehensive set of services. The Denver-based company provides the industry’s most experienced franchise development staff that generates the quality lead flow that previously only more mature franchisors could afford. The proven systems and processes ensure that limited development budgets recruit the highest quality and the highest quantity of franchisees that best match the culture and profile of the franchisor’s ideal franchisee.

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