Fitness on the Go Looks to Flex its Muscles in U.S. Markets

VANCOUVER, British Columbia- Americans spend an estimated $4 billion on home fitness equipment, and yet nearly 40 percent say it collects dust far more than expected. It’s no secret; in-home exercise is easier said than done. With an increased demand for professional training and convenient fitness as part of a healthy lifestyle, Fitness on the Go, the leading Canadian in-home personal training franchise, is announcing its first franchise opportunities in the US.

While Fitness on the Go offers a more affordable, effective in-home workout for consumers, it’s the opportunities for franchisees and trainers that sets the brand miles ahead of the pack. Those in the fitness industry understand that a majority of trainers believe their career options are limited to working in a big box gym, where they’re vastly underpaid and a large chunk of their compensation goes right back to the gym.

Those brave enough to start their own personal training business are then challenged with the arduous task of running an operation with minimal resources and support, which often leads to failure. Dan Mezheritsky, President and Founder of Fitness on the Go, identified with this pain point and created a new model that allows personal trainers and franchisees the opportunity to enjoy the best of both worlds.

By eliminating unnecessary fees, Mezheritsky’s company offers franchisees a work from home opportunity for a lowered initial investment of just $12,500 per territory. With the aid of a corporate support system, franchisees can concentrate solely on recruiting trainers and helping them sell the proven model. While many Fitness on the Go franchisees benefit from a background in the fitness industry, qualified candidates must first and foremost be business-minded with sales experience. Fitness on the Go is looking to develop territories in U.S. cities with populations greater than 500,000 residents.

“It’s almost unheard of to have a franchise opportunity with such a low investment level, yet top of the line support This business model proves that, contrary to popular belief, there is plenty of profit available in the fitness industry,” said Mezheritsky. “Our personal trainers are also seeing increased earnings for their hard work. For far too long, trainers have been faced with limited options and salaries that make it challenging to earn a living. I’ve seen guys work their tails off to only make $25k a year. But, they don’t have to settle anymore.”

Fitness on the Go trainers have access to first-class marketing, advertising and management services for only $400 a month, and more importantly, they get to run their individualized, personal training business the way they like. Trainers and franchisees also benefit from a unique proprietary operating system with proven tools to build their businesses, as well as help clients stay on top of fitness goals. All of these advances and more help the concept stay centered on their goal of making personal training a lucrative business for all parties involved.

“The unique business model lets us price our service lower than competitors, while being able to compensate our trainers by more than double. Therefore, both trainers and their clients are more satisfied knowing that substantial portions aren’t going to some corporation. It’s a win for clients, a win for trainers, and of course a giant win for franchisees,” said Mezheritsky.

Mezheritsky started Fitness on the Go in Vancouver in 2005, but reconsidered the model years later when he noticed, like most personal training businesses, clients were leaving to work out separate deals with their trainers. With long term growth in mind, Mezheritsky eliminated unnecessary fees for franchisees and trainers, and eventually settled on a franchise model known as “The Personal Trainer Program”. Now, franchisees have an affordable support system that positions them for lucrative growth, and trainers can focus on what they do best: train.

About Fitness on the Go

Since 2005, Fitness on the Go has been the premier North American fitness and in-home personal training franchise helping clients reach their health goals in their homes. The company currently consists of 125 trainers operating in 16 territories throughout 6 Canadian provinces. Fitness on the Go’s unique business model is differentiated by offering franchisees and trainers a profitable alternative in the fitness industry. Franchisees have a work from home opportunity with a proven support system and culture of trainers ready to build their business. \

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