Legacy Franchise Group Shows Remarkable Gains in Third Quarter 2015

SCOTTSDALE, Ariz. – Through the first three quarters of 2015, franchisors have met a world of new development opportunities and obstacles. Changes in regulatory compliance, minimum wage and healthcare laws, as well as rapidly evolving franchise marketing sales trends, are all causing franchisors to scramble to adjust.

Amid it all, Legacy Franchise Group has been on the leading edge of the dynamic franchise industry, advising its collection of franchisor clients with effective growth strategies through the implementation of proven franchise development marketing and sales programs.

Several factors demonstrate the company’s accelerated rise to prominence in franchising during the last two quarters:

  • The sale of 30-plus franchise units in a two-month stretch for one franchise client
  • The addition of six compelling new franchisor clients, including:
    • Cinnaholic – The only custom gourmet cinnamon roll franchise, which uses all vegan ingredients.
    • My Pie – Pizza Your Way – New York pizza in a New York minute in a fast-casual environment.
    • Flying Biscuit – Popular southeastern style breakfast and lunch café.
    • Monkey Joe’s – Family entertainment center with inflatable play areas, games, refreshments, and party rooms.
    • LA Bikini – The latest in hair removal using body sugaring.
    • Club Metro USA – High-end fitness club with customizable memberships.
  • The addition of another seasoned franchise executive to the Legacy team:
  • Marty Welch joined Legacy as Chief Development Officer in June. He is a top industry franchise sales and marketing leader who has been with several high-profile franchises during the past 25 years.

“The bottom line is that our approach has created opportunities for our clients that give them an edge over other franchisors,” said Fred Auzenne, CEO and founder of Legacy Franchise Group. “For us, it comes down to the relationship we develop with our franchisor clients. It starts with earning their trust by creating a winning marketing and sales development strategy and then solidifying their confidence in us with high-quality leads and deals that close. This is where the rubber meets the road – there are no smoke and mirrors in our world.”

Auzenne is at the forefront of the momentum Legacy is generating. A serial entrepreneur, he is a regular contributor at business industry events and seminars, educating attendees on the strength of the franchise model and best practices to drive franchise growth. Additionally, he regularly speaks on the virtues of entrepreneurship, touting the career and lifestyle benefits of franchise ownership.

Taken in sum, the impact of Auzenne’s influence and Legacy’s franchise development efforts since the company’s launch 18 months ago has resulted in millions of dollars going towards economic stimuli in the form of new business openings, job creation and tax revenues for communities coast to coast.

Legacy Franchise Group, founded in late 2013, was created to offer franchisors a more strategic development partnership to help them improve their franchise sales. Founders Fred Auzenne and Tracy King have Fortune 500 sales and marketing backgrounds combined with entrepreneurial success in a number of startup companies. They brought together a team of seasoned franchise professionals to build a different kind of franchise consultancy, including Steve Olson, renowned author of “Grow to Greatness” and a notable franchise industry expert.

With a number of industry leaders guiding Legacy, the company’s franchise sales and marketing programs have paved the path for its successful ascension in the franchise industry and its franchise development accomplishments. Leaving no aspect of the franchise sales and marketing process unaddressed, services include start-to-finish strategy development from managing sales teams and sales materials to real estate selection and discovery day presentations.

“We serve a significant role for the concepts we represent,” added Auzenne. “Our clients look for talented investors with which they can effectively grow their brands. We make that happen for them through a series of programs wrapped into a comprehensive strategy.”

About Legacy Franchise Group

Scottsdale, Arizona-based Legacy Franchise Group partners with specialty franchise concepts to implement marketing, sales and operations processes, systems and comprehensive strategies that allow them to become stronger, more viable concepts. In addition to providing marketing and sales consulting services to its clients, Legacy is designated as an area representative or area developer and invests in building the first unit of select franchise concepts and expanding their territories, leading to long-term partnerships with its franchisors.

Legacy also works with prospective franchisees to navigate the world of small business ownership, helping them understand the franchising model and guiding them through the process of selecting and purchasing a franchise.

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