POTBELLY SANDWICH SHOP GROWING IN CALIFORNIA THROUGH FRANCHISING

CHICAGO – Nov. 12, 2015 – Potbelly Corporation (NASDAQ: PBPB) (“Potbelly”) has announced a franchise growth plan throughout California: a strategy that positions the lively neighborhood hangout, known for its signature toasted sandwiches, for expansion initially in San Diego, Riverside County, Orange County, the East Bay and the Central Valley.

“I am thrilled to announce that we are ready to expand into California with our franchising strategy,” said Aylwin Lewis, chairman and chief executive officer of Potbelly. “We expect our franchisees to be strong multi-unit operators and brand ambassadors to make Potbelly an essential neighborhood hotspot.”

With a strategic plan in place, Potbelly will grow into California and is now accepting franchisee inquiries. California has been selected for Potbelly’s next expansion because of its strong consumer interest for fresh, high quality ingredients and sandwiches, where the Potbelly experience will be appreciated as a mealtime hangout with great food, live, local music and eclectic décor.

Potbelly currently has 30-plus franchise shops domestically and internationally. The Potbelly franchise business looks for experienced operators who have the drive to carry on the Potbelly tradition into new neighborhoods, as well as being a brand ambassador.

About Potbelly

Potbelly Corporation is a fast-growing neighborhood sandwich concept offering toasty warm sandwiches, signature salads and other fresh menu items served by engaging people in an environment that reflects the Potbelly brand. Our Vision is for our customers to feel that we are their “Neighborhood Sandwich Shop” and to tell others about their great experience. Our Mission is to make people really happy and to improve every day. Our Passion is to be “The Best Place for Lunch.” The Company owns and operates over 300 shops in the United States and our franchisees operate over 30 shops domestically, in the Middle East and in the United Kingdom. F

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