The Franchise Whales Expands Investor Group, Executive Team

DAVIE, Fla. (July 27, 2016) – The Franchise Whales, a franchise incubator that helps new, emerging and existing franchises strengthen various areas of their businesses, announced today that Brian LaBasco has become a partner and joined the company as CFO. In this role, he will oversee all financial duties, including evaluating business opportunities, budgeting and maximizing profits.

LaBasco has more than 10 years’ experience in various financial positions, rooted in investment banking and private equity positions within the mergers & acquisitions space. Results-driven, LaBasco’s expertise resides in evaluating and structuring opportunities that align with the company’s direction.

“With Brian’s background in mergers and acquisitions, he will be a valuable asset to The Franchise Whales team,” the company’s CEO, David Lopez, said. “He will be a key player in our growth strategy, aiding in identifying and evaluating various markets, competitors and the overall landscape as well as providing structure to ensure our growth strategy is on track with our vision.”

Most recently, he was the vice president of Cross Keys Financial and associate at Palladium Equity Partners and Sun Capital Partners. He began his career as an analyst at Lehman Brothers, and received a Bachelor of Business Administration, Finance from the University of Miami.

“The small business landscape is starving for a concept like The Franchise Whales that helps new and emerging franchise concepts establish the right foundation for long-term franchise growth,” LaBasco said. “Many business owners are compelled to franchise their concepts because it’s a viable way to expand a business, yet involves limited risk and less capital. The problem is that many don’t establish the right systems from the start. I was drawn to the fact that The Franchise Whales helps many of tomorrow’s big name franchise brands realize their true potential.”

The Franchise Whales supports independent businesses interested in developing a franchise model, emerging franchisors who want to propel their business forward and established franchisors looking to strengthen their existing systems. Unlike a typical franchise development or brokerage company, The Franchise Whales actually invests in its clients’ brands and are therefore truly 100 percent devoted to the franchise’s long-term success.

ABOUT THE FRANCHISE WHALES:

The Franchise Whales is a franchise incubator launched by David Lopez and Scott Mortier, who combined have more than 35 years’ experience in franchising. The company supports independent businesses interested in developing a franchise model, emerging franchisors who want to propel their business forward and established franchisors looking to strengthen their existing systems. Areas of expertise include strategic planning, operations, marketing, management, franchise development and training.

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