Complete Nutrition Announces Dynamic Partnership with Innov8 Nutraceuticals

OMAHA, Neb. – Continuing to fulfill its mission of providing consumers with safe and effective fitness and wellness products, Complete Nutrition, a network of high-quality nutritional supplement retail stores, will exclusively feature the newly launched Innov8 product line in its 150+ locations. Co-founded by industry gurus Gus Lawrence and Andy Hecht, Innov8 Nutraceuticals will introduce six groundbreaking products to Complete Nutrition customers nationwide.

Breaking into the sports supplement industry earlier this year, Innov8 (comprised of scientists, professional athletes and supplement industry veterans) was created in response to a growing need for clearly labeled, safe-to-consume products in an industry plagued by a plethora of misinformation. Backed by several respected athletes such as Mike O’Hearn and Heath Evans (also co-owners of the new brand), the Innov8 line is committed to abiding by all levels of athletic association rules, FDA guidelines, GMP procedures, and World Anti-Doping Association (WADA) specifications. While the product line was designed to be able to support the rigorous training schedules of professional athletes, each was created with the everyday consumer in mind, from moms to high school athletes.

“When we were first introduced to the Innov8 team at The Arnold Sports Festival, it was obvious we each shared the same values – integrity, honesty and transparency,” said Angie Kubicek, Director of Marketing of Complete Nutrition. “At Complete Nutrition, the customer comes first. After learning more about Innov8’s mission and the science behind their products, the partnership was a natural fit. We’re honored to offer our valued customers enhanced products to help them reach their individual goals.”

To celebrate the partnership, Mike O’Hearn and Heath Evans will travel cross-country on a “store tour” to host product giveaways and in-store meet and greets over the next six months.

“Complete Nutrition focuses on one of the most critical needs of the supplement industry – education,” said Innov8 CEO Andy Hecht. “It was important for us to offer our products in an environment where consumers were educated on what they were purchasing, what those products were made with and how each product would help them conquer specific goals. Innov8 emphasizes motivation, integrity, cleanliness and consumer friendliness, which mirrors everything Complete Nutrition stands for. We’re excited to be a part of the family.”

About Complete Nutrition

Complete Nutrition is a national retail franchise offering a wide variety of high-quality weight management, fitness and wellness supplements. Since 2005, Complete Nutrition has been helping people achieve their fitness and wellness goals through a consultative approach that applies insights gained through a body composition (BodyCompä) analysis and pairing those results with exclusive supplements.

About Innov8 Nutraceuticals

Innov8 Nutraceuticals is your source for clean, safe and effective supplements for performance and healing with no artificial colors, proprietary blends or banned substances for men and women.

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