ISSAQUAH, Wash. – Driven by the desire to make roads and highways safer through innovative educational programs, 911 Driving School recently spearheaded a campaign that combined the power of accountability with philanthropy to shed light on the dangers of distracted driving.
In light of Distracted Driving Awareness Month, 911 Driving School locations across the country encouraged students to pledge to “Call Back Later” (CBL) by putting down their phones and focusing on the road ahead. For each pledge made, the brand made a monetary donation to the National Road Safety Foundation, a 501 (c)(3) non-profit charitable organization dedicated to reducing crashes, deaths and injuries by promoting safe driving behavior.
The month-long #CBLPledge campaign resulted in more than 150 student pledges towards safer driving habits and raised nearly $3,000 for the National Road Safety Foundation.
“The success and impact of the ‘Call Back Later’ campaign stems from the students who chose to be a part of the movement and who took the pledge to end distracted driving by putting their phones down,” said Joe Giammona, CEO of 911 Driving School. “Our students understand the importance of driving safely, and it is because of them that our donation to the National Road Safety Foundation may one day save someone’s life.”
About 911 Driving School
911 Driving School, a subsidiary of The Driver Training Group, was founded in 2005 and provides leading edge driver’s education programs to teens, adults and mature drivers. All 911 Driving School instructors, as current or former police officers and first responders, have the experience, knowledge and trust to instruct students efficiently to prepare them for the responsibility that comes with obtaining a driver’s license.