Industry Experts Share Best Practices to Protect & Promote Your Franchise Brand

OTTAWA, ON – The Better Software Company and Fishman Public Relations have teamed up to bring franchise professionals the chance to gain insights into the best practices for protecting and promoting their brand. During a webinar to be held at 1 p.m. ET on August 2, 2017, Debra Vilchis, COO of Fishman PR, will hold a dynamic conversation with executives from The Better Software Company about why good PR is essential to the long-term success of any company. Vilchis will also offer examples of PR campaigns and initiatives, explain how to run risk management, and recommend some of the best public relations tools.

Anyone interested can sign up for the webinar here: https://thebettersoftwarecompany.com/webinar-save-your-spot/.

During the webinar, attendees are encouraged to ask questions, and by the end of the session will learn:

  • The value of executing an effective PR campaign
  • How to leverage content marketing in the vast and busy digital world
  • How to defend their brand when bad news breaks

“Having a proactive PR strategy in place and being prepared to address crisis situations in real time is vital to the success of any franchise organization, no matter what size,” Vilchis said. “We’re excited to be teaming up with The Better Software Company to be educating franchisors on this important topic.”

With 25 years of experience helping franchise brands with lead generation and consumer brand awareness, Fishman PR has empowered hundreds of brands in their growth and development. Over the 18 years Vilchis has spent with the agency, she has developed and executed strategic public relations and content marketing campaigns for hundreds of franchise brands and helped managed countless communications crisis situations.

About The Better Software Company

Based in Ottawa, Ontario, The Better Software Company was created by serial entrepreneur Steve Cody to provide franchisors, franchisees and small business owners a software that is simple to use, yet incorporates all the essential functions of running a business. With more than 30 years’ experience building small businesses with the last 10 focused on franchising, The Better Software Company is a commercialization of Cody’s knowledge, integrating the employer, employee, and customer to help small business owners build, maintain, and grow successful companies. More than 450 customers trust The Better Software Company’s integrated features such as CRM, scheduling, billing & invoicing, reporting & analytics, and inventory management. Quickly being acknowledge for its world-class software, The Better Software Company was the recipient of the 2015 BOBS Best New Business award, as well as being recognized as a 2015 Top 25 Canadian Up & Coming ICT Company by Branham300.

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